The first thing looked at while looking at some business is its logo. It is the face of the organization and speaks before the representatives do. Logo is a crucial factor for all businesses irrespective of their size or scope. Logo is a unique identity and hence to recognize its uniqueness, government has laws for trademark that entails it recognition as an intellectual property. It is a brand identity by which the firm gets recognized by general public and this is why each and every little component of logo including clipart, position of things, size etc. needs attention and professional help.